Cannes Lions
MJZ, Los Angeles / SNICKERS / 2020
Overview
Entries
Credits
Execution
The spot features an original song, highlighting the humorous and relatable signs of a world that clearly isn’t feeling like itself – from grownups riding scooters to babies named after produce. Each scene uses quick reads of life’s small and larger challenges and frustrations. The viewer is led purposefully on this narrative by each scene’s hero character “speak singing” to camera. The group walks together as if led by a polyanic leader or gravity force complete with golden sun rays showering the wooded exterior readying the supreme being for their offering. The underlying song chorus reveals their intention – to feed a giant hole a Snickers to feed the Earth in a grand attempt to fix it.
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