In the film we see vignettes of confused customers in different trendy coffee shops and chains trying to get a clear explanation of what a Flat White is. They're met with a mixture of patronising descriptions and nonsense explanations. It becomes clear that no one, even baristas, know exactly what a Flat White is. The film concludes with a McDonald's crew member explaining that 'it's like a stronger latte just with less milk' to a customer who's ordered a Flat White. He can rest easy knowing he's solved the mystery.