Cannes Lions
EL CUARTEL , Malaga / DUNKIN' DONUTS / 2017
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Description
Dunkin & Coffee is a multinational company that had a communication problem: to give consumers the strength of their demand, Together is Better.
In his strategy was the certainty that the coffee had to reach again the lost protagonism, although not alone.
To achieve this, we developed a campaign led by a Japanese metro official (Oshiya), who focused his efforts on putting things together: even a donut and a coffee.
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