Our task was to drive breakfast sandwich category sales, units, and average ticket. To do so, we activated the Go2 deal platform with an updated campaign featuring two Bacon, Egg and Cheese Breakfast Sandwiches for $5. We needed our work to differentiate us in a crowded QSR value landscape.

Mornings are tough. We hit snooze and are in constant need of five more minutes. For breakfast, we need an easy answer and need something that will keep us going all day.

For radio, we wrote specifically for the platform, playing into the familiar sounds of the weather report.

This radio ad was designed to build excitement and create urgency for Dunkin’s Breakfast Sandwich deal, by playing into the familiar sounds of morning drive-time radio and weather reports.