Cannes Lions

World's Fastest Dunkin' Run: 60 Second

DIGITASLBi, Boston / DUNKIN' DONUTS / 2017

Film

Overview

Entries

Credits

Overview

Description

To demonstrate the speed with which you can get your order with Dunkin' Donut's new On-the-Go app, we introduced the 'World’s Fastest Dunkin’ Run', partnering with Ellen Brennan, the world’s fastest female wing-suit athlete. In the ad, Ellen uses the app to order from atop a mountain, then flies down and grabs the bag while flying 120mph, becoming the first person ever to pick up an object in mid-flight. The film garnered millions of views and helped Dunkin’ Donuts increase app downloads by 44%.

Similar Campaigns

12 items

Value of Fresh

BBDO BELGIUM, Brussels

Value of Fresh

2020, LIDL

(opens in a new tab)