Cannes Lions
DIGITASLBi, Boston / DUNKIN' DONUTS / 2017
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Description
To demonstrate the speed with which you can get your order with Dunkin' Donut's new On-the-Go app, we introduced the 'World’s Fastest Dunkin’ Run', partnering with Ellen Brennan, the world’s fastest female wing-suit athlete. In the ad, Ellen uses the app to order from atop a mountain, then flies down and grabs the bag while flying 120mph, becoming the first person ever to pick up an object in mid-flight. The film garnered millions of views and helped Dunkin’ Donuts increase app downloads by 44%.
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