Cannes Lions

FLEXIBLE LOANS

RPM/RADAR, Istanbul / YAPI KREDI BANK / 2004

Film
Film

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Overview

Description

The Flexible Loan model gives freedom to commerical and retail customers to adjust their repayments to their cash flow. TVC launches this unique system which is also the first flexible model in the world. The creative idea is to motivate the customers by giving them the control.

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