Cannes Lions
BBH, London / FLORA / 2008
Overview
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Description
A series of vignettes showing people walking like John Wayne and struggling to go about their morning routine because of the pain that they are in from the marathon. This was sent to the runners on the Monday morning after the marathon. They can send this to friends and relatives to show them what they’re going through and to help them collect their sponsorship money. This was sent to everyone who ran the marathon, who registered an e-mail address. No. of hits on YouTube so far is 59,466.
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