Wieden+Kennedy Portland partnered with Kraft to launch a campaign for a new product in the premium dinner kit category, VELVEETA CHEESY SKILLETS. The messaging is aimed at moms looking for mealtime solutions that allow them to spend less time in the kitchen without having to compromise on great taste. Who would treasure the craftsmanship of a dinner? Who would empower us to return to the stove with a love of old-fashioned values? Who knows a skillet better than anyone? A Blacksmith. The Blacksmith asks us to embrace the open flame and wield our skillets to forge our family a dinner of liquid gooooooold with VELVEETA CHEESY SKILLETS.