Cannes Lions

FLYING OVER FUJIYAMA

DENTSU INC., Tokyo / FUJI / 2015

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Overview

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Overview

Description

Entertainment contents like game, SNS, movies and so on mainly for smartphone are constantly increased. Needless to say, their target audience is the young, not related to children and elderly. From this kind of circumstance, online contents are more popular, physical entertainment contents are less and less. However, even after half a year since the launch of Fuji Airways, a permanent attraction, tourists are still lining up almost every day. Many tourists enjoyed “real” Mt. Fuji. We received many gratitude messages and there are quite a few people moved to tears. Not only those who were unfortunate and were not able to enjoy Mt. Fuji due to bad weather, but we were also able to help those physically challenged, elderly and small children enjoy “real” Mt. Fuji. Of course, the visitors of FujiQ Amusement Park keep increasing, Because of the experience of Mt. Fuji, when those people who experience it, they will instantly become fans of FujiQ Amusement Parks.

Execution

Should not make this as a spot promotion, decided to build a permanent attraction at the beginning. Then, choose FujiQ Amusement Park as our appropriate partner from geographic, physical and budget point of view. For over one year, all seasons of Mt. Fuji were visualized with straight angle by a 4K fish-eye lens. “Real” omnidirectional Mt. Fuji is duplicated by reflecting by a 4K projector on a hemisphere screen. Also, the simulation of smells, the movement of helicopter shot, moisture, temperature, and winds is added repeatedly. In this way, a too much real experience is created. Moreover, to be able to experience “real” Mt. Fuji with more than satisfaction, successfully designed not only the facility itself, but also interior, sounds, space, direction, goods and any other.

Outcome

Even after half a year since the launch, tourists are still lining up almost every day. Many tourists enjoyed “real” Mt. Fuji. We received many gratitude messages and there are quite a few people moved to tears. Not only those who were unfortunate and were not able to enjoy Mt. Fuji due to bad weather, but we were also able to help those physically challenged, elderly and small children enjoy “real” Mt. Fuji.

Of course, the visitors of FujiQ Amusement Park keep increasing and because of the experience of Mt. Fuji, those who experience it will become an instant fans of FujiQ Amusement Parks.

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