Due to time difference between two cities, the Athens Olympic game was broadcasted live on TV at home during midnight in Tokyo. Fuji Xerox's new product, using an innovative technology, made it possible that the outcome of games played during midnight in Tokyo time could appear on transit advertisements the next morning. The campaign has succeeded in enhancing the corporate image by demonstrating its outstanding technologies; great quality and magnificent high printing speed.

As the game went on, the campaign caused a considerable stir among Tokyoites. Numerous media have featured this campaign as a brainstorming case in terms of a new example of transport advertisement and a fresh collaboration of client, media and advertising agency.