“VS Arashi” is a hit variety show on Japan’s Fuji Television Network. Japan's national idol group "Arashi" serves as the main cast, and famous guests such as Hollywood stars appear on the show. Marking the 10th anniversary, we would like to express our gratitude to viewers who have supported the program so far.

ALIVE AD BOARD

This is a digital signage realizing the dreams of viewers by allowing them to interact with the members of Arashi. This signage incorporates 3D LiDAR sensors and directional speakers, so when a visitor waves at a favorite Arashi member, the member waves back, holds out a bouquet of flowers, and expresses his gratitude in words. Plus, the group’s movements change depending on the time or the visitor’s actions, including posing for a group photo.

We invented methods to utilize digital signage that gives the best entertainment to the brand's target fans.

Most popular tweets featuring videos of the event received more than 420,000 views in total., and the term “Arashi Digital Signage” even trended on social media. Due to the success of the event, the ratings for the program more than doubled, from an average 7% before the event to 15.7% for the January 3 broadcast.

The signage was set up in the Shibuya district of Tokyo for six days around New Year Period, and the response far exceeded expectations, with huge lines forming and more than three-hour wait every day.