The core idea of the program comes from the unresolved question of how to integrate the television and Smartphones. Despite many attempts to answer this question raised by our frenzied era of social media, none have yet met with much success.

1)Japan's first fully automatically generated TV program shown in a preset program format that scrolls vertically like a web site.

2)Led by the first ever Vocaloid anchorwoman that utilizes text-to-speech software to automatically moderate the program.

3)Based on the participation of the viewers, the program generated automatic content cycle, which attracted the attention of the public.

The 3' daily program boasted a daily average of 1.6m viewers and more than 200,000 participants. Voting results were published daily by major newspapers and news sites and further distributed through social media. This drew the attention of new users and generated a wider audience for the program.