Cannes Lions
OGILVYONE WORLDWIDE, Frankfurt / FOCUS MAGAZIN VERLAG / 2005
Overview
Entries
Credits
Description
From the advertising design and headlines to the premiums for subscribing, everything revolved around the core topic of the magazine: school. So, right from the start, FOCUS-SCHULE had a unique, unmistakable look.
Outcome
Even before the first issue was printed, preliminary advertising had already attracted 33% of the targeted number of subscriptions. After three months, the number of subscribers exceeded the target by 27%.
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