Cannes Lions
RKCR/Y&R, London / FIRST CHOICE / 2016
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Description
A woman is standing in a long shopping queue, waiting to pay for
groceries. It's the same old, same old. She spots an ice cream van
travelling by. What she'd love to do is abandon her mundane chore and
chase after it. She'd like to throw caution to the wind and follow her
heart's desire. So she does. What follows is a fantastical journey that
ends in an exotic holiday resort. It just goes to show where life can take
you if you say yes more often.
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