Cannes Lions

Follow Your Heart

RKCR/Y&R, London / FIRST CHOICE / 2016

Film

Overview

Entries

Credits

Overview

Description

A woman is standing in a long shopping queue, waiting to pay for

groceries. It's the same old, same old. She spots an ice cream van

travelling by. What she'd love to do is abandon her mundane chore and

chase after it. She'd like to throw caution to the wind and follow her

heart's desire. So she does. What follows is a fantastical journey that

ends in an exotic holiday resort. It just goes to show where life can take

you if you say yes more often.

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