Cannes Lions

THOMSON AIRWAYS

BEATTIE McGUINNESS BUNGAY, London / FIRST CHOICE / 2010

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To make the essential Thomson inflight safety video more engaging and entertaining for passengers and therefore more effective and memorable. In the film, we cast an unlikely crew of kids to charter the plane. The crew, passengers and even the pilot were under the age of 10, yet they run through the safety features of the plane with all the professionalism and panache of a real life Tui cabin crew. The resulting 3 minute film leaves passengers charmed and reassured as they embark on their journey.The film ran on all Thomson flights (a total fleet of 80 planes) which carry a total of 4.8million passengers a year.

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