Eurobest
SERVICEPLAN GERMANY, Munich / REPORTERS WITHOUT BORDERS / 2019
Overview
Entries
Credits
Idea
Fonts for Freedom. With the help of typographers, Reporters Without Borders reconstructed the fonts of banned newspapers and turned them into symbols of press freedom – by the power of typography alone.
Execution
The reconstructed fonts of banned daily newspapers were made available to Germany’s leading dailies such as the Süddeutsche, Die Welt, TAZ and Augsburger Allgemeine. They replaced their house fonts on the front and media pages with Fonts for Freedom. This turned each edition into a symbol of support for press freedom.
Outcome
Germany's best-known daily newspapers replaced their own fonts on their title and media pages with our Fonts for freedom. In this way, the dailies themselves became the medium and symbol of press freedom. Not only all well-known news formats reported on the campaign, but also newspapers directly from Turkey. With 132 countries, 830 million contacts and 2.7 million interactions Fonts for Freedom has brought banned newspapers back into the public focus around the world. And since January 2019 Fonts for Freedom has officially been used by the European Parliament.
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