For the first time, real food plates were placed in regular steel sewer grates out on main streets. They give an exceptional illusion of a kitchen plate dryer, lying on the dirty pavement.The innovative visual combination creates an enormous disruption.The plates don't just carry food anymore.

They also carry a message:Too many people eat on the street

The effect was striking!

Food Bank's plates created an enormous buzz:The campaign led to a huge increase in the number of visitors to the website and in the amount of donations made to the organization.