Cannes Lions

FOOD PRODUCTS

TRIBAL DDB, San Francisco / CLOROX / 2008

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Description

People are losing the value of dinnertime and food retailers are seeing money move outside of the home to restaurants. Yet, there is a growing trend of people desiring to spend more time with family. So how do you give families ideas for dinnertime and keep people around the table before during and after the meal? Mealstogether utilizes an interactive video interface that combines creative ideas for the kitchen, dining room and the backyard. Utilizing character-based narratives users can find needs comparative to their own and begin exploring. Mealstogether is oriented as a TV production that utilizes an ensemble cast to build the story of this family and their neighbors’ lives. Video, audio and static content are not categorized on the site intentionally. Being a truly user-focused site means that visitors should be driven by their interests, not by which multimedia technique is being used.

Similar Campaigns

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Shortlisted Cannes Lions
Predators

ALMA DDB, Miami

Predators

2016, CLOROX

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