Cannes Lions

DOVE HAIRCARE

OGILVY FRANCE, Paris / DOVE / 2012

Overview

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Credits

Overview

Description

Dove Colour Care is a Haircare range that takes care of coloured hair so that it keeps both it’s healthy texture and colour.We discovered that blind women colour their hair for all the same reasons sighted women do; for the way it makes them feel.We chose a blind woman whose heightened sense of touch made her the perfect spokesperson for the product. In her own words she describes how colouring her hair feels.

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12 items

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