Cannes Lions
FOOTBALL CLUB
SPRINGER & JACOBY DIRECT, Hamburg / FC ST PAULI BAR / 2005
Overview
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Credits
Overview
Description
We sent out a ball pump and a flat ball to symbolise the club's rotten financial situation.
Outcome
The mailing gained a total of 38,200 Euro for the club's empty cash box. A perfect example how a very limited mailing can achieve something big.
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