Cannes Lions
BUTTER MUSIC & SOUND DESIGN, New York / DIRECTV / 2014
Overview
Entries
Credits
Description
DirecTV's "Football on your Phone" is a smorgasbord of 90s era hip-hop boy-band extravagance and goofy pop culture references, celebrating a brand new NFL Sunday Ticket feature. Eli and Peyton Manning, brothers and professional football quarterbacks, don glorious late nineties hairdos and rap about the revolution that is watching football on a smartphone or tablet. They reference the telephone inventor Alexander Graham Bell and drop a verse about milk spilling on a blouse as a simile for football being all over a phone. The spot even features a cameo by Archie Manning, Peyton and Eli's father and ex-professional football quarterback.
Execution
We were tasked with writing an entertaining and nostalgic original score with lyrics the agency provided. We aimed to have as much fun as possible.
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