The goal of this spot was twofold: inform current Friday Night Light fans that the show was moving to DIRECTV, and secondly, to pique the interest of non-viewers, who perceived the show as being just about football. By using the design principle of contrast throughout the production, (e.g. the haunting music opposing the gorgeous cast, the lush wardrobe against the arid landscape, and the moody sky and gnarly trees, contrasting with very subtle performances), along with VFX designed to enhance the characters' story lines, we produced a spot whose sum was much greater than any one of its parts.