The new v-boot from PUMA is the fastest football boot ever – therefore thetagline “Gets you there faster”. A boy receives a pair of V-boots, andsuddenly his football career goes extremely fast. From playing in thebackyard, to getting a contract, to getting attention from fans, to playingin the Cameroon National Team, to scoring a goal, to winning Africa’s Cup,to becoming retired. In, what it seems like, one single take.

The media was a magazine, MAMA, directed to young hip parents. The message is a brand new shoe from PUMA. Newborn if you will. The ad shows the Puma in the PUMA logo breastfeeding her latest shoe. The new V Series are her babies, i.e. the new breed.

The goal with the whole launch of the V Series was to increase sales by 30%, a brave aim. That ambition was surpassed, and the ad featured here was met with a lot of approval from the readers of the magazine.