Cannes Lions
NETTHINK, Madrid / ADIDAS / 2007
Overview
Entries
Credits
Description
The action comes from a rectangle format in which the new model of Adidas slipper has a special protagonist where the user can interact by making it bounce in diverse intensities resulting in a figure, wich we will call “the jumper”. This jumpber starts the action part of the creation, trying a high jump and leaving the conventional piece to occupy the center of the page in layer format.
The user then has to answer a question that will determine the final outcome of the piece; success or the failure.
Similar Campaigns
12 items