Cannes Lions

FOOTWEAR

NETTHINK, Madrid / ADIDAS / 2007

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The action comes from a rectangle format in which the new model of Adidas slipper has a special protagonist where the user can interact by making it bounce in diverse intensities resulting in a figure, wich we will call “the jumper”. This jumpber starts the action part of the creation, trying a high jump and leaving the conventional piece to occupy the center of the page in layer format.

The user then has to answer a question that will determine the final outcome of the piece; success or the failure.

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