Cannes Lions
MOTLEY AGENCY OY, Helsinki / KIINTEISTOMAAILMA / 2020
Overview
Entries
Credits
Execution
Through a subtle short film, Kiinteistömaailma - a Finnish real estate agency franchise chain - tells the story of the life-changing moment of moving to a new home.
Amid a clutter of moving boxes, a boy sees a girl playing outside through the window of an apartment house.
“She’s going to be my first friend here. She’s very nice.” The boy is thinking. “We’re going to have a sleepover.”
The curious girl moves closer to the window and plays games through the glass.
“You’re my friend! What’s your name?” shouts the boy through the window.
The girl answers with a yell - and they both burst out in laughter.
A text appears - “For the exciting changes in life” - and the film closes with the Kiinteistömaailma logo.
For now, their friendship and physical interaction is limited to a window, but things will change for the better eventually.
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