Situation: First time shows Burger King family

Brief: The Burger King menu is now free of artificial ingredients, including colors, flavors, and preservatives.

Objective: to own the concept of real food in the fast food category.

For the first time Burger King show real families, so we wanna find those authentic families.

The best brand recognition vs competitors (87%)

Consumers identify the main message “Real Food”

Brand Recall 75%

Brand consideration 72%