How to communicate about TOTEMS, the Prime Video new series, a love story between two spies in the time of Cold War.

Objectives: communicate about the high production level for a french production (as good as any US series).

Totems is Prime Video's new spy series. A forbidden love story between two enemy spies in the time of Cold War (1975). To launch this forbidden love story we’ve decided to create an unexpected soundtrack, the American iconic love song “Fly me to the moon” performed by the Russian Red Army choir.

Audience: film and series lovers who are already overflowed with high quality shows (HBO, Paramount, Netflix).

Totems is a high-level production, with astonishing photography, casting, and storytelling. We wanted to show french people that this was a high quality production, so we pushed the requirement level also for the soundtrack, by creating a very ambitious original score.

To launch TOTEMS’ forbidden love story we’ve decided to create: The Forbidden Soundtrack. We went to Russia to record an American iconic love song: Franck Sinatra’s “Fly me to the moon” performed by the official Russian Red Army Choir for the TOTEMS theme song. A collaboration between two historical enemies to create an astonishing version of the most iconic love song from this era.

The music was used in the show, in the trailer, and as a PR/marketing content.

The Totems’ campaign was a huge success. French medias, national TV/radios/press talked about it, reaching an audience of 143 million media impressions. The series ranked to the first position on Prime Video France of the most watched shows making Totems one of the most conversational show in the streaming industry.