Cannes Lions
ANOMALY, New York / CARHARTT / 2013
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This TV commercial announced Carhartt’s new high-performance T-shirt line—a sweat-wicking technology not dissimilar to technology found in pro sports wear. However, this is no workout shirt. This is a work shirt.
This spot celebrates the builders, road crews and ranchers who do back-breaking work, to make the everyday things we take for granted, possible.
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