To launch the 'agile' new C-MAX to Ford customers.

Our solution is a letter that first tells customers about the benefits of the new C-MAX – but then the copy twists and turns around the page and ‘drives’ even onto the reverse where it eventually parks. Along the way, we demonstrate just how a journey in the C-MAX feels: Effortless, fun and flowing. This solution perfectly express the agility of the new C-MAX – but in a two dimensional and low budget direct mail piece.

Over 2% of those receiving the letter went on to buy the car. That’s an exceptionally high result, especially for such a low cost mailing.