Cannes Lions
JWT SHANGHAI, Shanghai / FORD / 2008
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Description
In 2007, Ford launched a nation-wide campaign – China Excitement Challenge, to reinforce its brand image – Make Every Day Exciting. This film was created to be distributed on user generated content web sites such as Youtube and Mofile (a Chinese video sharing site) to inspire people to put more excitement in their daily life and invite them to go to the campaign website to share their exciting life.
Similar Campaigns
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