In campaign research done in four major markets in the U.S.95% of people agree that it positions Jaguar as a luxury brand82% of people agree that it positions Jaguar as a modern brand79% of people agree that it is different from other car adsEvidence of the success of the campaign in the market is shown by the presale numbers for Jaguar's current product launch. By January 2006, almost half of the all-new XKs were presold.