The idea behind this web site is to transform the user into an insect, which will allow him to explore the car in all of its details. The journey begins after the user uploads his picture onto the body of the insect. Along the way, he will find characters that explain what the car means to each one of them: a disco club for the keychain on the dashboard, a bed for the cookie on the seat, and a cavern for the flashlight in the trunk.