Cannes Lions

FORD FIESTA

WUNDERMAN INTERACTIVE, London / FORD / 2006

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Fiesta Freedom is a special-edition vehicle that appeals to gadget fans, with clever features like voice control. It’s the only small car that listens and talks back.Using the latest artificial-intelligence technology, we developed an interactive-campaign that lets users quiz Fiesta Freedom to see how it’s the cleverest car in its class.

Gadget-fans love to test things out for themselves. The site lets them do this by putting Fiesta on the spot. Using the latest chatbot technology, you can type in any general knowledge question at all and Fiesta will provide the answer. The site launches in April.

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