Cannes Lions

FORD VEHICLES RANGE

OGILVY SPAIN, Madrid / FORD / 2013

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Overview

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Credits

Overview

Description

Boost sales in a short period of time. Make consumers understand this is a unique opportunity to buy a Ford with a very unique price.

Execution

We finally decided to represent prices as animal that usually escape from the places they are at. To make them more differentiated, we chose a very iconic Spanish illustrator which gave to the final design a very unique final craft.

It was all closed with the tag line: Don't let them escape. New whatever model,for only 18.975€.

Outcome

We are not allowed to share any sales info, even to jury members. All we can say is campaign was very notorious, and generated traffic to point of sale.

Similar Campaigns

12 items

Our Time

CHROME PRODUCTIONS LIMITED, London

Our Time

2023, FORD

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