Cannes Lions

FORD FOCUS

BLUE HIVE, London / FORD / 2012

Film

Overview

Entries

Credits

Overview

Execution

Motor shows always draw tens of thousands of visitors. However, other than limited test-drive opportunities, the experience is usually passive and non-participatory: people go to look at exhibits and be shown presentations.

Our experience, on the other hand, was specifically designed to encourage participation and interaction. Microsoft Kinect provided a brilliant technical platform to demonstrate the Ford technologies we were promoting.

It also enabled us to design a striking, colourful and attractive visual interface. In addition, because the system is activated by gestures, it naturally drew attention and invited participation at every event where it appeared.

Outcome

By targeting events we received massive press coverage and product awareness via automotive and consumer press, influential blogs and YouTube/Facebook when participants chose to post the videos we captured of them playing.

We also know from both filmed and anecdotal evidence that the games were enthusiastically played by thousands. In addition, these games proved so successful, as pilots, that Microsoft not only aim to use them as a case study, but subsequently created an official Kinect SDK release too.In addition, our client is currently investigating the feasibility of rolling the system out to Ford dealerships across Europe.

Similar Campaigns

12 items

That Affordable

WUNDERMAN THOMPSON, Riyadh

That Affordable

2023, FORD

(opens in a new tab)