Cannes Lions

FORD GT

J WALTER THOMPSON, Dearborn / FORD / 2003

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Ford GT Web SiteIn preparation for the 100-year anniversary of Ford Motor Company in 2003, the auto industry’s most celebrated carmaker unveiled the Ford GT, a soon-to-be launched limited production vehicle inspired by the Ford super-car of 24 Hour of Le Mans fame. The pre-launch was handled exclusively online through a stunning mini site that uses the colour palate of the entire vehicle line as the concept for the overall design.A colourful detailed account of the Ford GT Program awaits visitors in the most comprehensive web site dedicated to Ford GT. Engaging and exclusive Ford authorised content includes large, full-colour photos, a video from the 2003 North American International Auto Show and an historic interactive timeline.The interactive timeline gives history buffs a detailed account of the Ford GT Program spanning from 1955 to 2003. Vintage photographs are carefully preserved in a large digital format. Concept photographs highlight the new design as inspired by the old.The web site presents the Ford GT as an example of Ford’s dedication to bring innovative automotive design and production to today’s market.

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