Cannes Lions

FORD RANGER WILDTRAK

WUNDERMAN, London / FORD / 2008

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Overview

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Credits

Overview

Description

Drive awareness of the New Ranger Wildtrak – a tough and bold 4x4.

Execution

In the authentic style of a typical educational wallchart, we show all the terrain of the UK (or whichever European market the creative runs in) – from mud to tarmac. The reverse shows a beauty shot of the vehicle with the line ‘Enjoy them all with the Ranger Wildtrak’. The poster lets customers imagine the many places they can take their business in the Wildtrak.

Outcome

Just over 3% of recipients called their dealer. The UK Ford client said, "A superb and beautifully crafted idea – spot on in demonstrating the 'go anywhere' capabilities of the Wildtrak".

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