Cannes Lions

Freak Chain

BBDO , New York / PEPSICO / 2016

Film

Overview

Entries

Credits

Overview

Description

This film is a twist on the concept of the food chain. The story begins with the discovery of a dancing cat, and then quickly unfolds in reverse, eventually revealing how a chain reaction of dancing animals all started with the stimulating “kick” of MTN DEW KICKSTART.

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