We are showing a world without freedom of speech by literally censoring the core content of each poster in the set with black duct tape. Each headline addresses a society-relevant topic that is suppressed somewhere in some way, either by lobbying, politics, or another form of manipulation. The subhead “Free words. Free world.” at the bottom resolves the message. The posters were crafted in A0 and photographed, so they could be remodeled to fit classic digital banner formats as needed.

The UN has highlighted 16 key areas that the world needs to focus on to improve our ‘Sustainable Future’.

Interbrand collectively came together across our 21 offices, with each choosing a relevant Sustainable Development Goal, and creating a poster embedded with a specific call to action that allows audiences to contribute to a cause. The campaign highlights the fact that we all need to take action to deal with these key issues to pass on a better world legacy to our children.

The Holiday Campaign was executed around the globe on various touchpoints: print, social, press, and physical activations with Interbranders taking to the streets to raise awareness and urge action.

Interbrand was the only OMC agency to be featured in Adweek’s holiday card roundup. Adweek also featured this article on their “Fishbowl” section, which is the front-of-book section. This section was only available in print, but Adweek brought it to online after media started going digital.

The double post brought on a unique viewership of: 9.3M+

Social Media:

• 250k impressions via LinkedIn

• 41k impressions via Facebook

• 64.5k impressions via Instagram