Cannes Lions

FREEDOM WEEK

PUBLICIS MOJO, Auckland / AMNESTY INTERNATIONAL / 2008

Awards:

2 Shortlisted Cannes Lions
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Overview

Entries

Credits

Overview

Description

We wanted to show visually the action everyday people can take to express their outrage about atrocities happening all over the world.The idea was “make some noise” and, using simple design, we were able to take real pictures of people having their human rights abused and marry up pictures of real New Zealanders protesting on their behalf.

Execution

People were engaged by the images and it showed the target audience that they could also ‘make some noise’ for those who can’t be heard.

Outcome

The campaign increased donations by 33% on the previous year.

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