We wanted to show visually the action everyday people can take to express their outrage about atrocities happening all over the world.The idea was “make some noise” and, using simple design, we were able to take real pictures of people having their human rights abused and marry up pictures of real New Zealanders protesting on their behalf.

People were engaged by the images and it showed the target audience that they could also ‘make some noise’ for those who can’t be heard.

The campaign increased donations by 33% on the previous year.