Cannes Lions
MULLEN, Winston Salem / CSX / 2011
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Freight trains are an unheralded driver of the economy, yet if you look around, the signs of their impact are all around us. The purpose of “Tracks” is a simple one: let people know the role CSX trains play in commerce and in the lives of millions. This is a message of goodwill and education told through everyday visuals juxtaposed against the soundtrack of a freight train building momentum. The spot was aimed at engaged citizens and aired on national cable news networks and education-driven channels.
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