Cannes Lions
DENTSU INC., Tokyo / THE AD MUSEUM TOKYO / 2018
Overview
Entries
Credits
Description
To acquire an intellectual entertainment activation class, we asked Mr. Nobuyoshi Araki who is the representative photographer in Japan to join our works. And we reconstructed several pieces of photographic work (fine art).
Execution
We succeeded to condense the charm that is mysterious and energetic as a result of the reconstruction of photographic work. It was totally new style of graphic that inspire creativity of the viewers.
Outcome
The number of visitors per day has doubled from 490 to1345.
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