Cannes Lions

FRESH DISCOVERIES AWAIT

DENTSU INC., Tokyo / THE AD MUSEUM TOKYO / 2018

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Supporting Images

Overview

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Credits

Overview

Description

To acquire an intellectual entertainment activation class, we asked Mr. Nobuyoshi Araki who is the representative photographer in Japan to join our works. And we reconstructed several pieces of photographic work (fine art).

Execution

We succeeded to condense the charm that is mysterious and energetic as a result of the reconstruction of photographic work. It was totally new style of graphic that inspire creativity of the viewers.

Outcome

The number of visitors per day has doubled from 490 to1345.

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2024, THE AD MUSEUM TOKYO

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