Spikes Asia

Fresh Is In The Air

LOWE LINTAS, Mumbai / WHIRLPOOL / 2023

Film
Film

Overview

Entries

Credits

Overview

Execution

Film opens on clean and beautiful sky with some fluffy clouds floating. We see a shirt flapping its sleeves and rhythmically joining a formation of clothes. To the background of a famous Bollywood song ‘Hawa Hawai’, we see clothes of different shapes and sizes make various formations and movements, playing with each other as they enjoy flowing through the breeze. They make a tight circular formation and morph into the wash cycle of a washing machine. The VO explains the Ozone refresh technology of the machine which uses Ozone to refresh clothes without any detergent or water. A man pulls out the shirt from the washing machine as we see a family enjoying themselves around the laundry area.

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