Cannes Lions

BRASTEMP EGGO LAUNDRY MACHINE

DESIGN ABSOLUTO, Sao Paulo / WHIRLPOOL / 2010

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Overview

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Credits

Overview

Description

To create a packaging design for a very small laundry machine to be placed in a bathroom. To be used for delicate clothes, or a quick wash on a few pieces.

Execution

The approach was to use some unusual sensual shots of the product combined with some people silhouettes in a way to appeal to young men and women to a product that matches their lifestyle.

Outcome

Since its debut in the market, Whirpool Brazil has commissioned the office to design other packaging for products that used to be just a one color cardboard.

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