Cannes Lions
DESIGN ABSOLUTO, Sao Paulo / WHIRLPOOL / 2010
Overview
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Credits
Description
To create a packaging design for a very small laundry machine to be placed in a bathroom. To be used for delicate clothes, or a quick wash on a few pieces.
Execution
The approach was to use some unusual sensual shots of the product combined with some people silhouettes in a way to appeal to young men and women to a product that matches their lifestyle.
Outcome
Since its debut in the market, Whirpool Brazil has commissioned the office to design other packaging for products that used to be just a one color cardboard.
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