Show the superior strength and versatility of 3M’s all-purpose Heavy Duty Duct Tape which is used by DIY-enthusiasts, professionals, and artists alike.

Australian tape artist Buff Diss, one of the world’s leading tape-artists, hand-lettered each billboard on-site, using real 3M duct tape. Where possible, the actual tape rolls used for the taping where finally stuck to the billboard as a “live” pack shot. For poster sites where billboards had to be put behind a glass shelter, an alternate visual was used, that featured a printed pack shot. In this case, each indivudal headline needed to be carefully taped in a way that it precisely matched the position of the printed pack shot.