The traditional flight search market is a crowded market space, and is rather bland as everybody is highlighting the same thing; rational benefits of potential locations.

We had 2 key objectives; 1) Drive new downloads of the Momondo flight search app & 2) Inspire people to book their flights with Momondo.com.

The Friend Compass was a fun product demo of Momondo’s flight search that turned flight search social, and created a stronger and emotional bond with both existing users as well as new ones, as it used friendships to inspire people to travel.

And what’s better, every time people launched the Friend Compass it improved Momondo’s business, as people not only searched a few flights, but flights to each and one of their Facebook friends.

Friend Compass brought a new social dimension to travel search and inspired travelling worldwide simply by using friendships. It created a strong, emotional and social tie between Momondo and adventurous users.

A few results:

• Almost 13 million media impressions achieved in the first week of launch, plus worldwide coverage (via social media, links and blogs).

• Flight searches increased over 1000% as users searched not just for a few flights, but flights to each of their Facebook friends.

• Besides new users, the enhanced functionality re-engaged the millions of existing Momondo app owners.

• Launched into 15 markets, becoming a core part of Momondo’s app and business model.