Cannes Lions

Friendly bars

GREY CHILE, Santiago / COCA-COLA / 2017

Case Film
Supporting Images

Overview

Entries

Credits

Overview

Description

Coca-Cola created a new bars for the local stores in Lima. Friendly Bars replaced these harsh bars with something that would make people feel better. A new optimistic bars were designed, and what was once a barrier, is now an invitation, to update the neighborhood, to come by, to share and enjoy.

Execution

In some of Lima’s districs, the local shops were hidden behind bars because of the high crime levels. Coca-Cola replaced this rough bars, with designed and friendlier ones. Friendly Bars are handlymade designed bars, who seek to end the feeling of insecurity and fear in the neighborhoods, are making people feel good and have better shopping experience.

Outcome

Friendly Bars are designed bars that improves the shopping experience, for both owners and their clients, transforming what was once a barrier into an always-on invitation to come by, to share and enjoy, changing and vastly improving the approach to it’s consumers, while sending it’s message to the 1,047,725 inhabitants of San Juan de Lurigancho, 630,085 inhabitants of Ate and 325. 547 inhabitants of Chorrillos. 49% of people reached by the new media believe that the neighborhood is improving while fear and the sensation of insecurity is dropping.

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