First, we developed the a model of the jersey using textile technology and novel processes and then, perform tests to get the desired effect. When we had the perfect training jersey, we shared throw the young division of popular football clubs in Argentina and wait for the effect to occur. Thus, we encourage hundreds future players to leave all they've got on the pitch to make their dream of playing in the national team came true. We recorded the whole process of creation and development of the idea and create a viral piece that expanded the target to all the fans of the national team.

In this first stage of the campaign hundreds of future professional players received the same motivator message: the more you train, the closer you are to the National Team. In the next stage will reach thousands of players and athletes with the bonus of Powerade, giving away the jersey for lots of professional and amateur clubs, neighborhood soccer fields, gyms and public training camps.