When pulled, our special ribbon label turns into a bow -a simple packaging feature that was innovative and never seen before.

We transformed our bottle, the biggest icon the brand has, into a present that anyone can give and share. A gift that made it easier for thousands of people to express their Christmas spirit.

And they shared THE GIFT BOTTLE at live events, on TV reality shows, and in social media. Coca-Cola´s Christmas sales rose by 6.1%. 33 countries in Latin America, Europe, and Asia will add our special-edition bottle to their production lines this Christmas.