Cannes Lions

Friso Heritage Campaign

mcgarrybowen, Shanghai / FRIESLANDCAMPINA / 2017

Film

Overview

Entries

Credits

Overview

Description

A human truth, we will guard and pass on the precious good thing to our family. Through a letter from Father who’s a Friesland Campina Dairy Farmer, loved his work very much, and proudly wanted to pass on to his beloved son, we know how much care were there for Friso’s quality of the milk. In a very competitive communication environment, we touched our TA with authentic father and son story.

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